How do I Advertise my Song in Nigeria
You have done the job of creating a good and compelling song. All you need now is to Market it for the world to hear. Music advertising is one way to push your to the hears of your prospective listeners. If you are asking “how can I advertise my music for the world to hear”, then you Need to read this piece to the end.
Before you start advertising your Song, make sure you have already dealt with the following;
- Define your advertising goals
- Define your target audience
- Choose a distribution platform. This can either be your website or a third party website.
You must know that any action you are taking today will add up. No step is too small.
How do I advertise my Song?
- Build a team around your music: The big hit you hear on the air have a team behind it. Being a lone ranger can be very daunting. Look for people passionate about your songs and build a cohesive team. Building a Music career is about building a personal brand. If your Brand is not strong, you will not connect to your target audience effectively. Choosing one or two other people to join you can be very helpful. The person can be your friend or relative, just make sure they believe in you and your music. You guys sharing ideas together can spark the fire you need to propel your career to the next stage. The people you choose can also spread your music further than you think. However, you must make sure you are building the right team. Choosing the wrong people can do harm to your career than you can imagine.
- Use Social media Promotions effectively: Someone has said music business is dead, media is the new music business. This can be evidence in the way social media is propelling the music industry. Social media is one of the way to connect to your target audience in this age. TikTok, Instagram, YouTube, Souljarlife and all these platforms help you stay connected to your fans. Advertising is a sure way to find news fans and stay connected to existing ones. It’s also an aspect of music marketing that helps you to build your Brand. With the oversaturation of musical content on the digital streaming platforms, and millions of contents loaded daily to social media platforms, it can be hard for your fans to keep you in mind. However, advertising your work to them can keep them updated on what is going on with you.
- News Media and Blogs : While social media promotions is good, getting coverage for your Brand is another channel of advertising your music career to connect to prospective audience. This can help you to secure a very good spot on the search engine and connect to people searching for music to listen to in your genre. The key point is about influence, people beleive you when you are doing big things for yourself. Build relationship with curators, bloggers and editors of online news and magazine outlet. It will go a long way in introducing you to new audience.
There are many ways to Advertise your song and you can get innovative and strategic. Do not let any day pass without you promoting your music.
