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5 Social Media Marketing Trends to that You need to Implement as a Smart Marketing Strategy in 2022

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September 16, 2022

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Social Media campaigns must be part of our Marketing Strategy if we want to become a Star Marketer.

Social media and digital marketing trends are constantly changing, in fact with speed of light. In this week “Shoplife Africana” Post, we will be sharing with you five social media marketing trends that I believe every business online needs to implement as a priority in 2022

Social Media might have exist for more than 2 decades now but Each day passing day see the flocking of digital marketers coming onboard to have the share of the digital cake, more businesses are relishing the delight while some are just getting by. Everyone want to take part in this digital space but some dont know what it takes to get the right hook in the mouth of their target audience.

The digital space of sea of People, Businesses and Knowledge and these 3 elements are Kings in their own right. For example, with infinite Knowledge at our fingertips, we have the ability to make informed decisions that will impact our businesses positively. You can also instantly chat with your Prospect in a matter of minutes in the World of people (Social Media).

Now, at least a whopping 91% of businesses are marketing on social media. With that being said, the social media landscape is evolving faster than ever, and in order to keep up to date, we must be aware of the latest trends. Here are 5 social media marketing trends to incorporate in 2022.

Stories is More Potent than Newsfeed

Facebook invented Newsfeed and other social media platforms had follow suit. In the now, your Story must be taken as one of the channel that will drive your social media strategy.

The power of story stems from the ability for people to connect to your brand on a more personal level. Take for example following a celebrity on Social media and seeing their stories everyday, when you finally meet the celebrity in real life, you are more bonded to him or her like you know him or her personally. So, when you take advantage of the Stories feature on each social media platform, you are bonding more to your Customers and Prospects.

Even LinkedIn that was late in the Stories feature are now rocking it like a Star. Make use of this trends and bond more with your Customers.

Storytelling with Shorty

YouTube is a social Media giant and the second biggest search engine in the world behind Google. The company recently launched YouTube short and it’s getting more traction. More people are watching YouTube short because human beings like storytelling that are short and exciting. The attention span of an average person is between 3 to 12 seconds, if you can not hook them between this time, they will scroll away. Instagram, Tiktok and YouTube short are so powerful because they’re short, entertaining and often an example of visual, short-form storytelling. You must create video content that can tell your brand story in a short forms and avoid kissing the ass of boredom.

People are wired to follow stories and when you give them, they will connect to your business on a story basis. Stories are Powerful and a short form is extremely potent in marketing your business.

No matter how interesting your products and services are, if you can’t get the attention of People, it’s a struggle that is not good. Attention is one of the biggest invisible currencies of Life.

A Connected Community

If you ever want to build a strong brand, you must create an engaged and viable community behind that product. Human beings crave significance, and that significance often comes from being a part of one community or the other. This can come in the form of joining the livestream of someone they admire or being in a Facebook group of like-minded individuals, but connection and community go hand-in-hand, so keep that at the forefront of your mind and marketing strategy.

Social Media is here to stay, there is no doubt about that. In fact, it’s going into a more advanced level with the introduction of visually appealing virtual world called Metaverse. Creating an engaged community will drive more prospects to your business and your marketing will pay off big time.

Ad Analytical Data Tools

Technology is a fast paced World and things that are vouge last year might have been obsolete this year, you need to keep up with the latest trends. One of the way to reach more people on the Internet and social media is to run a promoted adverts. Thus way, you will have the opportunity to position your business against the biggest corporation that are advanced in technologies and business models. But i know you might have encounter frustration on Social media ads. Are you running social Media adverts with no results, you need data to gauge your results and adjust where necessary.

A report by an Australian Marketing agency shows that they went up 25% on their returns on ad spend with the implementation of Data analytics and AI tracking tools. By optimizing your ads using AI, you’ll significantly reduce your cost per lead and ultimately, make more money.

Marketing Messaging that Portrays Brand building

Marketing us all about Communication. You must let your value proposition synch well with your audience on Social media. Communicate your value to them. Your competitors are doing it, don’t be left behind.

Social Media campaigns will be successful if you know the Know How. We have different promotional packages for you on Smen Music Shoplife Network, you can advertise your business and personal brand on our platforms. Shoplife Digital ads are affordable and Effective. Reach millions of users on all our Website Network.