You have put in a lot of hard work writing and polishing your music craft. But there is one thing between you and the pleasures of virality you desire, that is getting your music heard by millions of music lover out there. If you are doing music for a hobby, this article might not concerns you but if you want to take music marketing to another and form a business with your craft, then you need to pay attention to the music promotional strategies I will share in this article.
You need strategy to become a star, or achieve anything worthwhile in life. You and I wants to avoid the pains of life and we are doing everything possible to move towards the pleasure side. It’s understandable to wanting to go Viral with your song, but do you know there is a price to pay? It will not come on a platter of gold, even though you need gold to push.
We have 5 Strategic Music Promotional Channels to go Viral and I will share briefly on each of these channels.
- Radio: This old fashioned channel still come up here, Yes it comes up again. Radio promotion is such a powerful and important channel that can make your music go Viral overnight. Music tends to argue that Digital Streaming Platforms like Spotify and Boomplay in Africa are taking over the music listening culture. While music streaming and Social Media Platforms are driving the new music industry, I can tell you that radio is still an integral music promotion channel to make a song go Viral. So, putting in place a radio plugging strategy regionally or nationally will give your song a boost and therefore gives you the virality you desire for your musical brand.
- TV: While the Generation z might be cutting the cables, the whole TV industry is still much alive. YouTube might be your go to resource to discover your favourite artist musical video, but the influence of Sound city , Hip tv in breaking a song is still there. Social Media and Video Search engine like YouTube is powerful and I greatly recommend you promote your video on YouTube, but don’t neglect Television Music Promotion too. In Africa especially in Nigeria, there is still more people watching music channels on Satellite TV.
- Social : Now we are here, the power of Social Media Platform for your music promotion. You and I know that Tik Tok can make your song go Viral in as little as a day. I mean in 24 hours, you can become a huge sensation that the whole World will discover. That is the influence that social media platforms can render to you. You need to out in a place a master strategy for your social media marketing in order to get good result in your viral music promotion. Social media promotions can either be organic or promoted or sponsored content. Either way, you need a good strategy in place to get good result.
- Mobile: What pave the way for social media on a bigger scale is the mobile phone industry. The Mobile technologies empowers you to get on the go and still be informed. So, you as an artist can take advantage of this mobile apps to promote yourself. While there are Digital Streaming Platforms like Spotify and Boomplay in Africa , there are also less known music app you should take advantage of to promoted yourself. You can also leverage on WhatsApp TV to reach more people on the go.
- Web: This is the most rewarding strategy if you can take advantage of it. Everything started on the web and still going to be running on the web. If you get your web strategy right, it’s a matter of time, your music will be everywhere. The web channel talks about your own music website, doing blog outreach or even managing your reputation by getting on Wikipedia, National Newspaper and Magazines. The web is such a huge goldmine.
All these strategies above so t work if you will not take step. Start by choosing one or two of these strategic channels and master it.
